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Community Involvement

Charities and civic organizations know that Chicagoland new-car dealers are an integral part of their communities and are often deeply involved in charitable causes. However, dealers rarely receive the recognition they deserve for their ongoing efforts. The Chicago Automobile Trade Association created Chicagoland Dealers Care in 2008 to raise awareness and build upon charitable efforts already put forth by the local dealer community. We honor their commitment.

2023 First Look for Charity

2023 First Look Charity Chicago Auto Show Charity Benefit Raises $2.5 Million

February 07, 20232 min read

Chicago (Feb. 11, 2023) - The Chicago Auto Show’s First Look for Charity gala brought in more than $2.5 million to benefit 18 local charities, and two attendees left with the keys to a new vehicle.

Held the evening before the auto show opens its 10-day public run, the black-tie benefit raised $2,520,465, bringing the 31-year total funds raised to $60 million. 

“First Look for Charity is one of Chicago’s finest one-day fundraisers and we are thrilled to have such a great turnout this year to support the charities,” said Kevin Keefe, 2023 Chicago Auto Show chairman. “On behalf of the Chicagoland new-car dealers, we couldn’t be prouder to host this benevolent event that directly impacts our communities.”

As the name of the event implies, those who attend First Look for Charity are part of the premier viewing of each year’s Chicago Auto Show. Tickets to the fundraiser are $275 each, and purchasers can elect to have their proceeds equally benefit all participating charities, or any one charity of their choosing. For the event, the auto show floor is replete with live entertainment and a variety of gourmet food and beverage stations.

A highlight of the evening was the drawing for the event’s grand prize vehicles: a 2023 Honda CR-V Hybrid and a 2023 Subaru Crosstrek, compliments of the Chicagoland and Northwest Indiana Honda dealers and Chicagoland Subaru dealers.

The first winner, Patty R., Chicago resident and Misericordia supporter, said “First Look for Charity is one of my favorite events! I have been eyeing the CR-V for a few years. [I am] happy to see it is a hybrid and now it's mine!"

Winning the 2023 Subaru Crosstrek was Eddie H. of Chicago. “Thank you to Subaru for donating to such a wonderful charitable event. My family and me are thrilled to be the lucky winners.”

The 2023 First Look for Charity beneficiaries include: 100 Club of Illinois; Advocate Health Care; the ALS Association Greater Chicago Chapter; Ann & Robert H. Lurie Children’s Hospital of Chicago; the Boys & Girls Clubs of Chicago; Catholic Charities of the Archdiocese of Chicago; Catholic Charities of the Diocese of Joliet; Franciscan Community Benefit Services; Glenwood Academy; Habitat for Humanity; the Jesse White Tumbling Team; Lydia Home & Safe Families for Children; and Misericordia; New Star; Special Olympics Illinois; Susan G. Komen, Chicago; and Turning Pointe Autism Foundation.

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