Charities and civic organizations know that Chicagoland new-car dealers are an integral part of their communities and are often deeply involved in charitable causes. However, dealers rarely receive the recognition they deserve for their ongoing efforts. The Chicago Automobile Trade Association created Chicagoland Dealers Care in 2008 to raise awareness and build upon charitable efforts already put forth by the local dealer community. We honor their commitment.
First Look for Charity, the cornerstone fundraiser of the Chicago Auto Show, raised more than $2.8 million for 18 local nonprofit organizations. The black-tie gala, which takes place one day before the show’s public opening, drew nearly 10,000 attendees to McCormick Place, despite one of the snowiest days of the year.
Guests sampled gourmet food and beverage offerings and browsed nearly 1,000 of the latest vehicles, technologies and interactive exhibits spanning one million sq. ft. of space. Proceeds from the annual gala benefitted 18 nonprofits across Chicagoland and, as in years past, purchasers could specify the charity to which their contributions would benefit.
“There’s nothing like the First Look for Charity black-tie gala at the Chicago Auto Show,” said John Hennessy, chairman of the 2018 Chicago Auto Show. “In addition to putting on the greatest consumer auto show, our manufacturer and dealership partners remain committed, year after year, to giving back to the Chicago community. That’s what this night is all about.”
First Look for Charity has raised more than $50 million since its inception. Proceeds benefit the following nonprofit organizations operating in the greater Chicago area: 100 Club of Chicago, Advocate Health Care, Boys & Girls Clubs of Chicago, Catholic Charities of the Archdiocese of Chicago, Catholic Charities of the Diocese of Joliet, Clearbrook, The Cradle, Franciscan Community Benefit Services, Franciscan Health Foundation, JDRF, Susan G. Komen Chicago, Ann & Robert H. Lurie Children’s Hospital of Chicago, Lydia Home & Safe Families for Children, March of Dimes, Misericordia, Special Olympics Illinois, Turning Pointe Autism Foundation and the Jesse White Tumbling Team.
A staple of the annual First Look for Charity preview is the annual vehicle giveaway. This year, Jason Heineman of Cedar Rapids, Iowa, walked away with an all-new 2018 Ford Expedition, while Steve and Sarah Oliver of Dyer, Indiana, won the brand-new 2018 Ford Mustang, compliments of Ford and the Chicagoland and Northwest Indiana Ford Dealers.
For high-definition b-roll from First Look for Charity, click here.
The 2018 Chicago Auto Show is open daily 10 a.m. to 10 p.m. from Feb. 10-18, and 10 a.m. to 8:00 p.m. on Monday, Feb. 19. For continuing coverage and a behind-the-scenes look at the show, follow the Chicago Auto Show on social media. For more information about the 2018 Chicago Auto Show, please visit www.chicagoautoshow.com.
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